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By Roberto Mas

An AI assistant that answers your customers.
Day and night.

Trained on your business, it answers your visitors' questions 24/7, guides them to the right service and captures their contact details in your CRM — while you sleep.

See pricing

💡 The assistant at the bottom right of this page is exactly the product — ask it your questions.

How it works

1

We train it on your business

Your website, your PDFs, your FAQ, your policies: the assistant learns your reality and gives accurate answers, with sources.

2

It answers your visitors 24/7

Questions about your services, your prices, your timelines: it answers instantly, even on a Saturday night. You never miss a question again.

3

It captures your prospects

At the right moment, it asks for a name, email and phone number, then pushes them into your CRM: GoHighLevel, n8n, Zapier or the included mini-CRM.

Two ways to get it

Turnkey if you want me to handle everything, or self-serve on BotFoundry — the chatbot platform I built.

BotFoundry — self-serve

The platform I built: put your assistant together yourself, at your own pace.

from 29 $/month

free plan to try, no credit card

  • Online in minutes, no code
  • Train it on your documents yourself
  • Mini-CRM included, or push to your tools
  • Upgrade to turnkey whenever you want
Try BotFoundry for free

BotFoundry is the AI chatbot platform built by Roberto Mas. Both options capture your leads the same way.

Frequently asked questions

How much does an AI chatbot for my website cost?

Two options: turnkey at $799 setup + $49/month (creation, training on your documentation, integration, hosting, updates and support), or self-serve through the BotFoundry platform from $29/month, with a free plan to try it out.

Can the chatbot answer questions about my business?

Yes, that's exactly its strength: it's trained on your documentation (website, PDFs, FAQ, policies) and gives accurate answers, with sources. It doesn't make things up — if it doesn't know, it offers to put the visitor in touch with you.

How does the chatbot capture potential customers?

When a visitor shows interest (asking for a quote, a callback, pricing), the assistant asks for their name, email and phone number at the right moment, then pushes those details into your CRM (GoHighLevel, n8n, Zapier or the included mini-CRM).

What's the difference between the turnkey option and BotFoundry?

BotFoundry is the chatbot platform built by Roberto Mas: self-serve, you build your assistant yourself from $29/month. With the turnkey option, Roberto takes care of everything — creation, training, integration, hosting and support — for $799 + $49/month.

Can I try the chatbot before buying?

Yes — the assistant at the bottom right of this page is exactly the product: ask it your questions. And on BotFoundry, a free plan lets you build your own bot with no credit card.

Ready to never miss another customer?

Book a free 15-minute call — together we'll look at what your assistant should know how to answer, and I'll tell you honestly whether a chatbot is worth it for your business.